Mazda3 Four-Door Sedan

The new-generation Mazda3 is perfectly positioned for the rapidly changing auto market. It offers a mix of quality, styling, power, dynamics and fit and finish that hits the bulls-eye for today’s customers.

In typical Mazda fashion, Mazda3 will offer standard and optional equipment simply not found on other cars in this class – exactly what buyers looking for more value and less bulk want.

This new-generation Mazda3 stands on tall shoulders: the first-generation Mazda3 earned
90 major awards and achieved a 1.8-million sales during its five years serving customers all over the world. One in three Mazdas sold is a Mazda3. Even at the end of its build life, the first-generation Mazda3 continued to earn accolades as a leading consumer magazine recently named it one of the most reliable compact sedans money can buy.

Mazda3 Program Manager Yoshiyuki Maeda established ambitious goals for Mazda’s most popular car line: “We were determined to advance the Zoom-Zoom driving experience to new heights because that unique feeling lies at the very heart of Mazda. On the heels of the original Mazda3’s success, we aimed to again exceed the expectations of customers all over the world by a wide margin. This meant providing drivers with a sense of exhilaration whether they were in motion, seated in the Mazda3’s cockpit, or enjoying its appearance from outside.”

On what it takes to develop a true “world car”, Maeda added; “the development process began with careful study and identification of the features and performance qualities that would be needed. That initial phase ended with the conclusion that every driving characteristic was eligible for improvement to reach our Zoom-Zoom goals. Mazda engineering and R&D departments in Japan, Europe, and the US all contributed to the Mazda3’s renewal effort and the development of the company’s new world car.”

EXTERIOR DESIGN

Recognisable as a Mazda3 with more expressive and dynamic features

Chief designer Kunihiko Kurisu’s mission was to remain faithful to the Mazda3’s existing visual identity while evolving its appearance with richer, bolder design strokes. Infusing each new model with more emotional aesthetics is a longstanding Mazda tradition.

The key Mazda3 exterior design highlights are:

• A move toward a more unified Mazda global “family face”
• A reinforced frontal identity which integrates the lower air intake with a more emphatic and recognisable five-point grille
• To stress power and dynamism, major design elements focus on or flow toward the vehicle’s central axis. At the front, fascia lines converge on the centre-point at the bottom of the grille. At the rear, the decklid’s surface has a distinctive centre crease
• The compact cabin, high deck surfaces, and flowing C-pillar features were inspired by the classic coupe profile, as seen on Mazda6
• Bonnet and side surfaces shaped to reflect light and physical surroundings
• Subtle wedge-shaped and curving side character lines shared with other Mazda models give the Mazda3 a strong sense of impending motion – like a predator poised to strike
• A new Adaptive Front Lighting System with self-levelling Bi-Xenon headlamps has been added as standard on Grand Touring models. The Mazda3 is the first compact offered for sale in the US with such an advanced lighting system
• Exterior design elements contribute to the car’s function by minimising aerodynamic drag and lift while providing the powertrain, chassis, and interior with adequate air flow for cooling and climate control
• To supplement the four-door sedan introduced at the 2008 Los Angeles Auto Show, a five-door hatchback Mazda3 will arrive later

INTERIOR DESIGN

High quality, sophisticated and sporty
Inside, the new-generation Mazda3 offers a sporty, refined cabin. The dash sweeps tautly and dramatically from its centre to the cabin’s sidewalls. The large gauge cluster and centre stack are positioned to tightly link the driver to the car’s instruments and controls.

The slant of the instrument panel optimises operating efficiency while providing an attractive focal point. Range of motion studies helped position all controls at an ideal reach. Key knobs and switches are positioned at the same level as the steering wheel and the shifter. The interior of the new-generation Mazda3 is based on our Human Machine Interface concept.

All the information a driver needs is readily available in one concentrated area that minimises lapses of concentration on the road ahead. A Multi-Information Display is positioned high on the centre of the instrument panel to further minimise distraction. Navigation, audio, and trip computer information is provided in this handy and easy-to-view location.

Front seat cushions have been extended by more than 2cm to provide improved thigh support. Backrests are 3.5cm taller and re-contoured for improved driving posture. For the higher grade models, upper side bolsters have been canted inward for heightened torso restraint during aggressive cornering.

A three-position memory function has been added to cars equipped with power seats – another first for the segment, and not offered at any price on any competitors’ compact car. Upon approach to the car, the left-front seat automatically adjusts to the settings chosen by up to three different drivers by recognising the code of the key fob.

To provide a top-quality cockpit appearance, the number of parting lines is minimised and soft-touch surfaces show an elegant grained texture. An interactive lighting system enhances the cabin’s ambience and sense of tranquility.

Upon entry, illumination rises in intensity in a programmed manner. Occupants are welcomed by foot-well and door-handle lamps. Next, instrument cluster, centre stack, audio and climate controls brighten. When a driver or front seat occupant touches an audio or A/C switch, a change in illumination acknowledges that the command has been received.

Dual-zone automatic air-conditioning is an available Mazda3 option. Other special features that distinguish this car from mundane compact sedans are: a Bose premium surround sound system with 10 speakers, connectivity for mobile phones and portable media players, a dock for iPods, and Sirius satellite radio.

An advanced keyless entry system includes push-button engine starting. The options list includes rain-sensing wipers, heated side mirrors, leather upholstery and heated seats.

Overall, the details included in the new Mazda3 contribute to the sense of quality in the car. This is a vehicle that offers equipment, fit and finish simply not found in other vehicles in this price range and class, and helps perfectly position Mazda3 for buyers considering a way to spend less and get more in this new economic climate.

POWER TO GO

Spirited powertrains engineered for Maximum Zoom-Zoom, minimal consumption

The MZR 2.0-litre four-in-line engine delivers 148 horsepower at 6500 rpm and 135 lb-ft of torque at 4500 rpm. Aluminium block and head construction saves weight. In the interests of power and efficiency, four valves per cylinder are operated by dual overhead camshafts.

The new MZR 2.5-litre four-cylinder engine is borrowed from the larger all-new 2009 Mazda6. It shares the same construction features of the 2.0-litre engine while upping output to 167 horsepower at 6000 rpm and 168 lb-ft of torque at 4000 rpm. Both engines employ advanced electronic throttle actuation. Mazda’s exclusive torque base control technology provides a highly linear acceleration response to every change of throttle pedal pressure.

A slick-shifting five-speed and six-speed manual transmission as well as a five-speed electronically controlled Sport-AT automatic transmission are available depending on the model. Sport-AT offers enthusiastic drivers the control of manual gear engagement with the convenience and comfort of a conventional automatic.

Fuel economy is exemplary and was key to the vehicle’s development. The Mazda3 with
2.0-litre engine achieves 25 mpg in city driving with the manual transmission and 24 mpg with the automatic. The highway mileage with the 2.0-litre engine is 33 mpg with either transmission. The Mazda3 with 2.5-litre engine also tops 20 mpg in all conditions. Equipped with the six-speed manual transmission, its city rating is 21 mpg, rising to 22 mpg with the
5-speed automatic. The highway rating is 29 mpg with either transmission.

As the new Mazda3 is larger in every dimension – meeting the requests and needs of customers – Mazda engineers worked hard to deliver a vehicle that offers fuel economy on-par with the outgoing car.

To refine the acoustic qualities of the Mazda3 powertrains, extra attention was paid to tuning each engine’s intake and exhaust system. Resonance chambers were implemented to quiet certain sound frequencies while reinforcing others, achieving a well mannered yet sporty voice during acceleration. The Mazda3 2.5-litre engine is equipped with dual tailpipes and specially tuned mufflers to reduce mid-range boom and objectionable high-frequency noise at high rpm.

Mazda3s certified to U.S. Federal exhaust emission standards are equipped with catalytic converters employing advanced single nanotechnology. It is used to embed individual particles of precious metals, which are less than five nanometers in diameter, into the catalyst base material. This new development enables Mazda to reduce the amount of expensive precious metals such as platinum and palladium by 70 to 90 percent without impairing catalyst performance. The catalyst is an important part of Mazda’s efforts to reduce reliance on limited resources.

ACTIVE AND PASSIVE SAFETY SYSTEMS

The new Mazda3 is not only fun to drive; its high level of manoeuvrability is also the bet hedge against a collision

Providing the Mazda3 driver with a better ability to avoid a collision by steering or braking safely out of harm’s way is a fundamental aspect of Mazda’s product development. Mazda’s engineers strongly believe that the best way to help protect occupants in a crash is to engineer control systems in such a way that the crash is avoided in the first place.

Carefully tuned electro-hydraulic power steering, a highly agile suspension system, and powerful disc brakes are standard Mazda3 features. ABS, Dynamic Stability Control, and traction control are offered as optional equipment.

Also, a new Adaptive Front Lighting System with self-levelling Bi-Xenon headlamps has been added as standard on Grand Touring models. The Mazda3 is the first compact offered for sale in the US with such an advanced lighting system.

But in rare instances, a collision cannot be avoided. To cover these circumstances, all Mazda3s are constructed with a Triple-H unibody design employing efficient H-shaped steel reinforcements in the floor, side structures, and roof.

This approach to energy absorption provides crush zones that better protect occupants from the impact forces sustained during rollover, frontal, side, front-offset, angled, and rear collisions. Six airbags and active head restraints are standard equipment.

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