The History Of Chevrolet Chevrolet Chevrolet, or Chevy for short, is a brand of automobile, now a division of General Motors. It is one of the most popular GM marques. For 2005, Chevrolet outsold its main domestic rival, Ford, for the first time in 19 years, making it once again the top-selling marque in the United States. History Chevrolet was co-founded by Louis Chevrolet and William C. Durant. Louis Chevrolet was a racecar driver, born on December 25, 1878, in La Chaux de Fonds, Switzerland. William Durant, founder of General Motors, had been forced out of GM in 1910 and wanted...