Wednesday, June 21, 2017

Volvo will challenge Tesla, BMW i with stand-alone Polestar brand

Refreshed: 6/21/17 6:39 am ET - includes subtle elements

Volvo will challenge Tesla Motors and BMW's i subbrand by transforming its Polestar unit into a worldwide remain solitary brand for elite zapped models.

"With Polestar, we can offer charged autos to the world's most requesting, dynamic drivers in all market fragments," Volvo CEO Hakan Samuelsson said in an announcement on Wednesday.

"Polestar will be a trustworthy rival in the developing worldwide market for elite zapped autos."

The Swedish automaker has picked outline boss Thomas Ingenlath to be CEO at Polestar, which beforehand worked as Volvo's response to BMW M and Mercedes-AMG in the specialty for intense, very tuned vehicles.

"Thomas heading up the Polestar association demonstrates our sense of duty regarding setting up a genuinely separated remain solitary brand inside the Volvo Car Group," Samuelsson said.

Said Ingenlath: "I am truly eager to respond to the call of setting up this energizing brand, building up an awesome arrangement of bespoke items and diverting the energy we have all through the Polestar group. The following section in Polestar's history is quite recently starting."

Ingenlath, 53, who has pushed Volvo to record worldwide deals by driving the plan of models, for example, the honor winning XC90, will keep on being an individual from Volvo's official administration group and continue assuming a key part in the styling of future models as he was all the while elevated to boss outline officer at the automaker today.

Ingenlath's previous occupation as senior VP of Volvo configuration will be filled by Robin Page, the organization said in a different discharge. Page has put over the most recent four years as the Volvo's head of inside plan.

Ingenlath will joined at Polestar by Jonathan Goodman, who will move toward becoming COO. Goodman, 53, begun as Volvo's senior VP of corporate correspondence in September 2014 subsequent to holding a comparable post at PSA Group.

Economies of scale

Polestar will profit by innovative and designing cooperative energies and in addition economies of scale from being a piece of Volvo Cars, be that as it may, its models will at no time in the future incorporate the Volvo logo.

Polestar will uncover its item and business arranges in the harvest time.

Volvo Cars gained 100 percent of Polestar Performance in July 2015. Preceding the buy, Polestar was a free firm that Volvo contracted to mutually grow superior adaptations of its vehicles. The organizations additionally have been cooperating in motorsports since 1996.


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