Wednesday, December 31, 2008

SsangYong Motor Company KSE

                            THE HISTORY OF SSANG YONG





SSANGYONG MOTOR COMPANY

SsangYong Motor Company KSE: 003620 is the fourth largest South Korean automobile manufacturer. It was founded as Hadonghwan Motor Company in 1954 and started by building jeeps for the US Army. Beginning in 1976, Hadonghwan produced a variety of special purpose vehicles. After changing its name to Dong-A Motor in 1977, it was taken over by Ssangyong Business Group in 1988 and changed its name to SsangYong Motor. The name SsangYong means twin dragons. In 1991 it started a technology partnership with Daimler-Benz (now DaimlerChrysler). Later, it purchased United Kingdom-based specialty car maker Panther Westwinds.

In 1997 Daewoo Motors bought a controlling stake, only to sell it off again in 2000, because the conglomerate ran into deep financial troubles. In late 2004, the Chinese automobile manufacturer SAIC (Shanghai Automotive Industry Corporation) took a 49% stake of SsangYong Motor Company.

MODEL LINEUP

Passenger Cars & SUVs

  • Rodius(Stavic)
  • Rexton
  • Musso
  • Musso SUT
  • Chairman (based on the Mercedes-Benz W124 and Mercedes-Benz S-Class)
  • Korando
  • Istana (based on the Mercedes-Benz MB100)
  • Acty-On

Commercial Vehicles

  • SY Truck
  • Transstar

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