Showing posts with label Chevrolet. Show all posts
Showing posts with label Chevrolet. Show all posts

Saturday, February 20, 2010

Happy 75th, Chevy Suburban

1935_chevrolet_suburban_01

Whether hauling old water heaters or young hockey players, the Chevrolet Suburban has been a distinctly American form of personal transportation for three quarters of a century. To put that in perspective, when the first Suburban rolled off the assembly line the Hoover Dam has just been built and Larry King had been through just one divorce.

First debuting in 1935 amid the Great Depression and Dust Bowl exodus, the vehicle then known as the Suburban Carryall holds the distinction of being the longest continuously-produced vehicle model in the United States. As much as we think SUVs are for the most part a blight upon the landscape, we’ve got to tip our collective hat to the Suburban for its longevity.

Much like SUVs that followed in its oversized treadmarks, the ‘35 Suburban had a frame borrowed from a commercial truck and seating for eight that easily converted to a huge cargo area. About the only things a modern soccer mom would miss are LCD screens in the headrests and McDonald’s fries ground into the carpet. That, and the lack of power steering, which would make it even harder to pull into a parking space with a phone in one hand and a Super Venti Whipped Mocha Coffee-like Beverage in the other.

As America’s suburbs, like its residents, expanded so did their namesake vehicle, becoming popular with both professionals and families. The current Suburban seats nine — even if we usually see them carrying one — and can tow 9,600 lbs with the 6-liter V8 under the hood. To mark the festive occasion, a special 75th Anniversary Diamond Edition comes with all the gew-gaws like rearview cameras, parking assist, satellite radio and adjustable pedals. It’s finished in White Diamond Tricote, whatever that is, and GM says it has a cashmere interior, though we’ve got to believe that refers to the color, not the material. If it’s really cashmere, we now know where a sizable chunk of the bailout went.

Our personal favorite Suburbans are the iconic C/K models that were built from 1973 through 1991, which were as ubiquitous in family-oriented neighborhoods as Big Wheels and adultery. If you lived on a street that ended in a cul-de-sac, chances are at least one of your neighbors had one of these in two-tone paint with pinstripes, and three bench seats full of rugrats. Kids whose moms drove K-cars got wedgies, but kids whose moms drove Suburbans gave wedgies.

Photos: General Motors

This family couldn't be happier in their 1935 Suburban Carryall

This family couldn't be happier in their 1935 Suburban Carryall

A 1941 Suburban. During wartime, they were used by the U.S. Armed Forces.

A 1941 Suburban. During wartime, they were used by the U.S. Armed Forces.

Happy freakin' Valentine's Day. It's a '49 Suburban.

Happy freakin' Valentine's Day. It's a '49 Suburban.

Cheerleaders love the '65 Suburban, especially when Drew Carey is behind the wheel.

Cheerleaders love the '65 Suburban, especially when Drew Carey is behind the wheel.

Building the suburbs with a Suburban. How meta.

Building the suburbs with a Suburban. How meta.

With stick-on woodgrain decals, the '73 Suburban could pass for the Griswold Family Truckster.

With stick-on woodgrain decals, the '73 Suburban could pass for the Griswold Family Truckster.

The Heartbeat of America. Like a Rock. It's a '92 Suburban.

The Heartbeat of America. Like a Rock. It's a '92 Suburban.

75 years of livin' large.

75 years of livin' large.

Friday, October 16, 2009

Chevrolet Cruze Sedan Launched in India

General Motors India launched the Chevrolet Cruze at a glittering ceremony in New Delhi. The all-new sedan with coupe-like design proportions, comfortable interiors and class leading features will be on sale from today. Chevrolet Cruze will be offered in two variants - LT & LTZ in six exciting colors of manual transmission.

Chevrolet Cruze India

"Chevrolet has become a driving force in India's vehicle market," said Mr. Karl Slym, President and Managing Director, GM India. "The Cruze has been receiving rave reviews since its recent debut in some other markets. The auto Journalists in India who had test driven the vehicle for their technical auto magazines and previews on TV channels have rated it as the best in its segment for its unique product attributes. It builds on the reputation of the brand for attractive design, great performance and outstanding fuel economy in the D-segment. We expect it to perform well against established D-segment players", he further added.

The Chevrolet Cruze is the result of a development process that fully harnessed General Motors' expertise. It is the first of a new family of global products from GM that delivers world class quality. It is also one of the key drivers of the global expansion of Chevrolet. Following its market introduction recently, the Chevrolet Cruze is being rolled out in many countries around the globe. It is backed by the highest scores in major crash safety ratings. The Chevrolet Cruze received the maximum five-star China New Car Assessment Program (CNCAP) rating, while its sibling, the Holden Cruze, received the maximum five-star Australasian New Car Assessment Program (ANCAP) rating, which is the highest score for any vehicles in its segment.

"The Cruze is all about value, refinement and power-packed diesel performance combined with an array of unique features. When you add it all up, the Cruze offers everything any discerning Indian car buyer could want in a Sedan at a price point that represents uncontestable value for money. This is a vehicle that we expect to be an instant hit!" Mr. Slym further stated.

He also added "GM's investment in manufacturing the Cruze in India is a demonstration of our sustained commitment to making Chevrolet the most admired and preferred vehicle brand in this country. We believe this vehicle is the right product for India because of the unique product features and fine tuning that were carried out to meet the requirements of our consumer, climatic and driving conditions. As a result, we expect the Chevrolet Cruze to set new benchmarks in its segment. By introducing products like Cruze with class leading features, we look forward to continue building on the brand's success nationwide."

To enhance the customer experience, we have further expanded our network. As on today,General Motors India has 195 sales points and 198 authorised service outlets across the country. We intend to take it to 250 sales points and an equal number of authorized service outlets by the close of this financial year. In addition, we have also set up 4 parts distribution centres at Talegaon, Halol, Chennai and Delhi to ensure easy availability of parts.

The unveiling of the Chevrolet Cruze follows GM India's launches of Chevrolet Captiva AT andChevrolet Spark LPG this year.

Chevrolet Cruze IndiaChevrolet Cruze IndiaChevrolet Cruze India
Source: General Motors India

 
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